According to experts, the price increase for the iPhone 16 series could curb the influence of Apple Intelligence.
Investment firm Piper Sandler believes Apple Intelligence will not drive iPhone 16 sales initially, and that the expected price hike could hurt demand. The firm previously believed Apple Intelligence would be “key” to driving iFans to upgrade to the new iPhone.
iPhone 16 Pro concept photo.
That's because Apple Intelligence features will launch later this year, rather than with the iPhone 16 lineup. The company also said it needs to do more to promote the benefits of Apple Intelligence because "there have been no breakthrough consumer AI applications" to date.
Piper Sandler doesn't expect "any revolutionary hardware improvements" but is also curious about whether Apple can continue to maintain current iPhone pricing.
Analysts say it's possible Apple will have to raise prices on the iPhone 16 lineup due to Apple Intelligence costs. However, any price increase on the iPhone could be problematic.
Illustration photo.
Furthermore, Piper Sandler said, "the next Apple Watch SE and the lower-cost AirPods option would be a value proposition in the current economic climate."
Apple will announce its iPhone 16 series along with the new generation of Apple Watch and AirPods headphones at the "It's Glowtime" event in the early morning of September 10, 2024 - Vietnam time. We will report this event live, please read it.
